g-entry-body"> IUSA Header

I've been around our industry long enough to see some enormous changes overtake us, but none has fascinated me more that the arrival of the Boutique Studio model. This fascinating business concept approaches branding in a way that finally recognizes the importance of marketing to women. After all, we've known for years that women comprise the most influential market for most aspects of professional studio portraiture and wedding photography. So I'm really excited about having the opportunity to present a platform program at Imaging USA in January. It's entitled "The Boutique Studio Revolution," and here's what you'll learn:

Boutique Studio PP2

Boutique Studio PP.1

My program is scheduled for Monday, January 7 from 9:00 - 1:30 A.M.

I'll also have the honor of moderating a roundtable discussion on Tuesday, January 8 at 3:00 P.M. I won't have much to say during this program because of all the high-powered talent on the platform:
Lori Nordstrom, Sandy Puc', Sarah Petty, Vicki and Jed Taufer, Beverly and Tim Walden, and Jeff and Julia Woods. Here's you're chance to get to know what really goes on behind the scenes of six of the most successful and innovative boutique studios in the country, so come to the program early to make sure you get a seat!

Sure hope to see you in Tampa!

|

Boutique Studio Program Debuts in The Bahamas!

June/30/2007
The Lucaya Resort on Grand Bahama Island was a wonderful setting to debut the new marketing program that I've been so eager to share with other photographers! Over the past year I've become fascinated with the boutique studio model because the concept behind each studio is unique and focused, and branding is a key to its success.

I've had several photographers