It's Official . . . BellaGrafia is Here!
July/05/2007 BellaGrafica
You've probably been hearing the buzz about BellaGrafica, a new company created by a small group associated with Marathon Press. BellaGrafica's mission is to support the needs of Boutique Studio owners. The website (above) is now live, and products are beginning to release. The company will be in a "soft launch" mode for the rest of the year, and the full launch will come at PPA's ImagingUSA national convention in Tampa on January 6-8, 2008.
The very first product to be released is this wonderful shopping bag . . . the brainchild of BellaGrafica team member Sarah Petty. The Portrait Bag features a 3x5 pocket that allows you to personalize the bag for the person receiving it. You can insert an image, a thank-you note, or your business card—whatever is appropriate for the client. Your logo is imprinted on the front of the bag in one color. The illustrations below show how versatile the bag can be when it is personalized for different types of clients.
Click here for Portrait Bag dimensions and pricing.
Sarah tells me that this bag has worked wonders in her business, as they "go nuts" over the bags. Kids and parents get so excited when they see the personalized bag. It revives the excitement they felt when they viewed and ordered their portraits, which helps to negate any possible buyer's remorse. Best of all, they are inclined to carry the bag with them to show to friends, so it's a great referral device.
I am so excited about BellaGrafica! It combines Marathon's powerful printing and technology resources with six of the industry's most talented and successful boutique studio owners, who are designing pieces for BellaGrafica. You can meet these outstanding photographers and learn a lot about their businesses and how they approach the market by going to the Bellagrafica.com menu bar and pulling down to THE COLLECTIONS (see below). You'll learn so much as these talented photographers and expert marketers explain how they target specific markets and how they managed to set their businesses apart from others.
In the coming months you'll see the steady release of new product designs, but if you already have an idea for a really special marketing piece, BellaGrafica staff designers are ready to serve you now. Their goal in creating beautiful, unique marketing products is to make upscale clients recoginize they have received something of importance . . . something they'll want to hold on to and show to others because it is so special. As its tag line suggests: BellaGrafica is The Art of Marketing.