Getting Objectives in Order . . .
March/19/2009 Marathon
Last week I attended a strategy-planning meeting at Marathon Press in Norfolk, Nebraska. I haven’t visited the plant in a while, and it was great getting together with everyone . . . especially in the context of planning. I have to admit that I’m a bit of a strategic planning junkie: the fact is, you come a whole lot closer to hitting your mark when you set up the bulls-eye first. This was a great meeting, with much of the focus on how to best help photographers succeed during uncertain economic times.
I often hear people refer to “The Marathon Family,” and rightly so because of the warm atmosphere generated by the organization. In the photo below, you can see three real generations of that family: Marathon founder and chairman Rex Alewel with his daughter Leah Fineran, who works as an account rep in the firm’s commercial division, and Leah’s daughter Madelyn. Leah and Maddie joined Grandpa Rex for lunch during our meeting.
On our agenda during the two-day meeting was planning the upcoming Strategic Marketing Plan Workshops, the first of which will take place in Minneapolis, MN on May 18-19. I’m shown below with my fellow workshop road warriors, from left, Bill Camacho and Mark Weber.
I often hear people refer to “The Marathon Family,” and rightly so because of the warm atmosphere generated by the organization. In the photo below, you can see three real generations of that family: Marathon founder and chairman Rex Alewel with his daughter Leah Fineran, who works as an account rep in the firm’s commercial division, and Leah’s daughter Madelyn. Leah and Maddie joined Grandpa Rex for lunch during our meeting.
On our agenda during the two-day meeting was planning the upcoming Strategic Marketing Plan Workshops, the first of which will take place in Minneapolis, MN on May 18-19. I’m shown below with my fellow workshop road warriors, from left, Bill Camacho and Mark Weber.