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Pricing Basics

I get lots of questions about pricing . . . questions that reveal that many photographers don't understand the basics of pricing and the industry standards that govern the mechanics of pricing. Right now I'm working on some new pricing information that I believe will be helpful for photographers in the digital age, but in the meantime, here are some resources that are available to you now:

In 2005 I did a DVD series PPA has available on PPA.com. Click the graphic below to learn more.




Professional Photographer magazine also has three of my older magazine articles archived on its website. Clicking on the graphic below will get you there, and you'll also find some other very interesting articles in the website's "Profit Center" feature.