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It's Not Like I've Never Seen Promotions, But . . .


During last week’s meeting at Marathon, I got a look at proofs of all the marketing materials now in production for Persnickety Pet Portraits, Jim’s and my new business venture, which will open in late spring, or as soon as we get some studio renovations finished. The contractors were here this week to take a look, and I’m eager to hear what they have to say, as we are going to stick to a very strict budget on this project. Then there’s the business of clearing out the place first: not fun to think about, but it will be a load off my mind and a real sign of progress when it’s finished.

Getting to see the new marketing pieces was itself sign of progress, but this one was really fun . . . as usual. I’m shown here with designer Brian Headley, who did the initial designs for Persnickety. After all these years, it’s still a blast to see new pieces as they develop—especially when they are mine :-). As I said when I started this series of posts on Persnickety, I decided to keep a record of all the steps involved, because I’ve observed that most people underestimate the amount of time and preparation it takes to build a business and get the marketing off the ground . . . especially when you’re busy tending to current business issues. In the next few posts, I’m going to show off the “foundation” marketing piece for Persnickety and explain what had to be in place before we could get started designing it.