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Family Portrait Month Success Stories

As a member of the PPA Charities Board of Trustees, I'm working with fellow trustee Angela Weedon and Marathon Press to develop a new membership kit for the 2007 Family Portrait Month promotion. The kit will contain a new 16-page publication, the Family Portrait Month Journal, featuring information about the promotion and a series of great marketing ideas from studio owners who were among the top fund raisers for the 2006 promotion.

One of those photographers is Laura Novak, whose Wilmington, Delaware studio caters to upscale wedding and portrait clients. Laura used several different marketing strategies to attract clients during Family Portrait Month. This included her blog, which she used as a low-cost way to advertise a Halloween promotion that, at a lower price commitment, succeeded in introducing her studio to new clients, while also raising funds for
Operation Smile. Later she posted some of the darling Halloween images she created on her blog, which you can visit by clicking here.

You can discover more charitable marketing ideas in the
Family Portrait Month Journal by registering for the promotion here, providing that you are a PPA member. Click here for PPA membership information.