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Senior Expectations . . .

Yesterday I answered a call from a mom inquiring about senior portraits for her son. Not an unusual ocurrance except that what this mom wanted to know was "does your studio have a senior website where I can get information about your senior photography?" For months I've been advocating that separate websites are appropriate when studios do a significant business in certain specialities such as seniors and weddings. Today's consumers, especially members of the younger "Entitlement Generation," want to deal with specialists — photographers who are perceived as being experts in their field. They like to feel as if they are the ONLY client you have.

So I wouldn't have been surprised to hear a high school kid ask if we had a senior website. But his mom? I guess I shouldn't be surprised. After all . . . it's her generation of parents who are responsible for raising this current crop of high school "Entitlers." Both parents and their children are truly changing the way that all retailers — including photographers — do business. More about the Entitlement Generation on another day.